Thursday, April 21, 2011

Apples are the best:)

I think adults love apple products too. At least I do:)

Survey confirms that teens love Apple products

Apple

It sometimes seems like every teenager either owns an Apple product or is begging his or her parents to purchase one. Turns out appearances aren't actually deceiving in this particular instance.

Business Insider reports that financial advisory firm Piper Jaffray has released the results of its latest bi-annual survey of high school students and that the message is pretty clear: Teens love Apple products.

As part of the survey, 4,500 kids were asked about "their interest in Apple products and digital music." They were asked about the products and services they use, as well as the ones they intend to purchase or use in the future.

Here are some of the more interesting statistics from the responses to those questions:

  • 17 percent already own an iPhone, and 37% plan on buying one in the next 6 months.
  • 22 percent either own a tablet or have one in their house, and 20 percent of them plan to buy one in the next 6 months.
  • Only 80 percent now own an MP3 player — down from 90 percent last fall. More teens are listening to music on their cell phone (53 percent versus 50 percentlast fall), so that may account for some of the drop. Or maybe MP3 players are no longer cool.
  • Of the teens who own MP3 players, 86 percent of them have an iPod. Microsoft's Zune is in distant second at 3 percent.
  • Of the teens who download music, 65 percent use file-trading services. Among the legal services, iTunes has 95 percent market share.

What can you take away from these survey results? That you shouldn't be surprised if your child asks you for an Apple product the next time a gift-giving occasion comes around. After all, let's face it: "plan on buying" really translates to "plan on asking my parents to buy" in teen-speak.

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